"To whom should propaganda be addressed? … It must be addressed always and exclusively to the masses… The function of propaganda does not lie in the scientific training of the individual, but in calling the masses' attention to certain facts, processes, necessities, etc., whose significance is thus for the first time placed within their field of vision. The whole art consists in doing this so skilfully that everyone will be convinced that the fact is real, the process necessary, the necessity correct, etc. But since propaganda is not and cannot be the necessity in itself … its effect for the most part must be aimed at the emotions and only to a very limited degree at the so-called intellect… it's soundness is to be measured exclusively by its effective result". (Main Kampf, Vol 1, Ch 6 and Ch 12)