Why I must do good?

Yes there's subjective good, and that is dependent on the individual; so, pursue what you desire. Pursue pleasure and reward and profit, and that is "good".
 
There's no objective good, but there is subjective good. Why should we do good? Because it's good to do good! Sometimes it's good to do bad, though. No rules can be drawn up to guide one's behavior in all situations.

When is it good to do bad, or were you joking?
 
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