Land of Dreams ... But Not If You're Gay?
Land of Dreams ... But Not If You're Gay?
FRC's Perkins: Americans don't want gay money
Discover America is an arm of Brand USA, a public-private partnership, that promotes international tourism in the United States.
Big deal.
Discover America recently released its first television commercial.
Big deal.
The commercial is called "
Land of Dreams", and features the song of the same title written by Roseanne Cash and John Leventhal.
Again, big deal.
But frames around 34-35 seconds in the spot include the image of gay men riding the trolley in New Orleans.
Apparently, this is a
really big deal.
A new batch of U.S. travel ads should send some leaders packing--permanently. Hello, I'm Tony Perkins with the Family Research Council in Washington, D.C. In 236 years, America's never had an international tourism ad. So when Congress passed the Travel Promotion Act, people thought it'd be a great chance to highlight American attractions. What they didn't know is that it would highlight same-sex attractions. That's right. The commercial invites people to America-not to see the Grand Canyon, but to celebrate homosexuality. In one scene, a gay man is sleeping on his partner's shoulder in a trolley. The actors said they were specifically recruited to add a "homosexual presence" to the commercial. According to Brand USA, the ads were supposed to "open up some minds as to what America really is"-which, based on this commercial, is a country of radical values and backwards priorities. I suppose this is part of the President's push to "rebrand" America. It's just too bad he used a travel ad to feature so much cultural baggage.
(qtd. in Tashman; boldface accent added)
Really?
Brian Tashman of Right Wing Watch makes an obvious point:
The Discover America ad highlights diversity in the US, including a song by Rosanne Cash and images of an interracial couple, two Muslim women in a city and people celebrating the Hindu festival Holi. But Perkins is peeved by its attempt “to celebrate homosexuality” by featuring a man with his arm around his partner on a bus for almost two seconds.
Would it be hyperbolic to wonder if Perkins isn't part of the Ahmadinejad camp insofar as he would rather just pretend that homosexuals don't exist?
Well, the answer to that is obvious: Perkins needs homosexuals in order to continue drawing a paycheck; he needs a demon to slay.
So what's the deal? Is Perkins suggesting that American businesses don't want international money if the people spending it might be homosexual? Money is money; capitalism doesn't discriminate.
Think about it. If you're a struggling restaurant on the Gulf Coast, are you really going to say, "So anyway, these two guys come into the rest'rant t'day. Want to have a big party. Spend a thousand dollars on shrimp and beer and all. But, you know, they looked kinda like homosexuals, so I told 'em no way, no how, and get the hell out of my establishment, queers. Oh, and Jeannine, since sales are off, you ain't gettin' any hours next week."
And, really, when we get right down to it, by Perkins' definition, the advertisement also highlights impossibility. You know, like whatever is going on with the parachute and the falcon.
What actually gets me is that while I am critical of television advertising in general, to the point of hostility, this is actually a well-done spot.
But, you know, it suggests gay people ought to feel comfortable inside the United States, so, well ... yeah. You know.
As
Hunter suggested for Daily Kos:
Well, it's a radical country where a guy can put his head on another guy's shoulder on a trolley for two seconds and not face public execution for it, which sounds pretty good to me. I understand some people are working to change that, though ....
.... For the sake of argument, we'll just say here that the president of the United States personally scripts and directs every promotional video made by the government. Granted. But what impresses me more is that Two Damn Seconds is enough to even get on Tony Perkins' personal gaydar.
I think the problem here is a bit more than branding. The ad features "an interracial couple, two Muslim women in a city and people celebrating the Hindu festival Holi." So I think the ad is obviously trying to send the message "Come visit America: we won't stone you for having different beliefs." Now in many parts of the world, that counts as a pretty good selling feature—it's definitely something you want to highlight, when trying to appeal to folks to spend their delicious, delicious tourism money here. All of those people, though, are people whose mere presence pisses Tony Perkins off. His branding would be more like "America: We won't stone you for having different beliefs, but trust me, we're working on it." And trust me, they're working on it.
I don't know; do people still think homosexuality is contagious? That would explain why Perkins would rather American businesses shun gay money.
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Notes:
Discover America. "Land of Dreams". April 23, 2012. YouTube.com. June 9, 2012. http://www.youtube.com/watch?v=bcfbdiiEQDM
Tashman, Brian. "Tony Perkins Lashes Out at US Tourism Ad for Featuring Gay Couple". Right Wing Watch. May 31, 2012. RightWingWatch.org. June 9, 2012. http://www.rightwingwatch.org/content/tony-perkins-lashes-out-us-tourism-ad-featuring-gay-couple
Hunter. "For the Family Research Council, two seconds without hate is two seconds too many". Daily Kos. June 2, 2012. DailyKos.com. June 9, 2012. http://www.dailykos.com/story/2012/...-seconds-without-hate-is-two-seconds-too-many