God is a just God. He won't sentence someone to hell unless they demonstrate that they deserve it.
This is one of, if not the most pathetic theist arguments I know of. That this god is somehow being nice or just by allowing his own creation to suffer for eternity with full knowledge before their existence that they will suffer for eternity.
If I knew in advance that if I had a child she would be a heroin addicted, abused, lifelong victim I would decline from having children - because I actually care. One cannot care, knowing the outcome, and allow it to happen. I certainly would prevent it if I could but alas I am not omnipotent. From before any of us existed this being knew that the majority would burn forever and ever because of rules he made and evil beings he made. He created hell, he created satan, he created suffering, he created all these things with an express purpose. He created diseases to kill humans, 'natural' disasters to kill humans.. all these things he created for one sole purpose - the annihilation of mankind.
He never had to.
It is in those 4 words that the value of gods become meaningless. It was a choice, gods free will.. he decided and chose that the best option was for his creation to burn forever if they didn't worship him, (have you ever shown admiration for any other similar form of selfishness?). This was gods free will in action. He chose for billions of people to burn. That speaks for itself.
Likewise for those that go to heaven so that no one can say to God, this or that guy don't deserve to be here. A test was run and according to the choices he made, it is evident that he deserves to be there.
I just hope that while you're enjoying your alcohol free drink that you're not unfortunate enough to have a wife, child or other loved one burning for eternity because of this being. Tell me how you're going to cope with that knowledge for eternity. The person you love the most is burning. If you're ok with that, man you ain't worth shit.
[edit] What I find amusing is that you label this god "just" while showing no sign of justice. I remember the case of the guy in America that killed 34 women. He raped them, strangled them and dumped their bodies in the river. Then there was the case of Bob, the guy that forgot to pay his TV license.
You see, when caught, the first guy was given the gas chamber. If you did the same to Bob you'd find everyone up in arms about it. Justice - being just, means establishing a different level of punishment for different crimes. No such thing exists with your god - why, you can't even look at a woman with lust or wear clothing of two different materials without facing the exact same punishment as the guy that bonked and killed 27 children. Both of the former "crimes" leave pretty much every single human in existence as guilty - it's about time you gouged your eyes out to prevent you from doing that which is an inherent part of your given nature.
So why does a person that simply does not believe in a god deserve the same punishment as someone that has slaughtered 30 million humans? To be labelled "just" there must be a system of justice. Thus the person that has murdered 30 million can burn, the non-believer should simply have a 10 year mild headache.
No such system exists with your god and thus the word "just" has absolutely no place in discussion. From a biblical perspective you can't even do the natural basics - unavoidable basics such as looking at a woman with lust or calling someone a fool - (something even jesus was guilty of).
Is looking at a woman and thinking "woah she's hot, I could bonk her senseless" really as bad as a guy abusing a 5 year old child? Sorry, where is the justice?
[edit 2] Here's the question.. Would you assert that the actions of a legal system beyond your eyesight is "just"? So for instance these soldiers at Guantanamo Bay that tortured Iraqis.. Was that "just"? Now think of this being that you claim is "just" while people are tortured for eternity. No, much like you it is not there to see it being done, and it is not the perpetrator. Does that make it "just"? No, it does not - especially when it designed and created Guantanamo Bay with the express purpose of torturing Iraqis. You and I are useless, we can't do anything to prevent the torture of these people... Your god supposedly can but chooses not to. "just" my ass.