I suppose so. I have spent most of my life deliberately trying to convince myself that this or that is pleasant, or unpleasant, in vain. I have become confused, and have no idea anymore what genuine like/dislike is like.
For me, it is now all strategy and calculation - mental fidgeting-, and the blandness that comes with it.
Yes, whatever they are, in a number of directions.
Until you get some vague aroma of yourself, you can't really apply the shoulds and musts of any normatives. Arguably though,, spiritual discipline grounds one in both ... IOW one comes to see what one is and what one should be (or rather, what one was) gradually.