If something is false, how can it have wide appeal, approaching a billion people, and last 2000 years?
By utilizing
archetypes, like all religions and other enduring legends. You have obviously never studied Jung, or Joseph Campbell, who made his work more accessible. Archetypes are instinctive motifs that are hard-wired into our synapses by evolution--images, stories, rituals, fears. Many of them serve an obvious purpose for survival, such as virtually every animal;s instinct to run away from a larger animal with both eyes in front of his face, to not step off the edge of a cliff, etc. These are not things we learn from our parents, we're born with them. A newborn giraffe will jump up and clumsily stumble away from a dog, even though his mother knows the domesticated predator is no threat, but happily sit next to an elephant that could kill him by accident.
But some archetypes defy analysis and do not have any obvious survival value. Perhaps they were survival tactics in an era whose dangers we cannot imagine, or (just as likely) random mutations in our DNA passed down through genetic drift or a genetic bottleneck. The human or animal rising from the dead, the flood that covers the entire planet, etc., these motifs recur in nearly every society in nearly every era. Each one dresses them up with accretions from their own cultural history, but the underlying instinctive motif is the same, and is inherited from our ancestors at least 60KYA, before the diaspora of
Homo sapiens out of Africa into separate populations.
The reason these legends are so enduring at the personal level is that things we have "known" since birth
feel more true than knowledge we acquire later through reasoning and learning. And of course the reason they are so enduring at the cultural level is that everyone is born with them.
Fortunately counter-mutations do occur. My family has no instinct for religion. Gods, etc., were never mentioned in my house and I didn't even hear about them until I was seven, when I laughed my head off.
Fads don't last, because they loose their ability to stimulate. New fashion wears out before the clothes. Books might last a few months on the best seller list, until replaced by a newer best seller. Some books will last much longer and become classics. What makes a classic? It is something about it that is timeless and touches everyone via shared human experience.
Indeed. Good writers mine archetypes.
Stalin could not make his atheist socialism last more than a few decades even though there was no religion allowed.
Once again, it is my duty to debunk the common notion that communism was an atheist project. Karl Marx was a Christian (despite a surname identified with Jews in the modern USA) and his founding slogan, "To each according to his need, from each according to his ability) was a reworking of a line from the Book of Acts. Communism is in fact an offshoot of Christianity and Christianity should be given the credit and blame for it. As I have asked before, can you imagine any self-respecting Jew, Hindu or Confucian suggesting seriously that civilization can survive if what a man takes from it need nor correlate with what he gives back? It's a fairytale like all of Christianity, and like all of all religions. An accidental motif locked into our brains that we can't get rid of.
The answer to all those questions is, religion reaches deeper parts of the collective human psyche, than the fads that come and go.
You seem to understand archetypes.
In the last election in USA, the biggest problem facing America was the national debt and economy. However, the masses elected a lawyer instead of a successful businessman. This was not even a rational solution.
This is way off topic but it cries out for correction. The USA has elected something like six presidents who were successful businessmen in private life (Jimmy Carter was the most recent) and
every one of them was a disaster. We've learned our lesson: Running a country is not actually very much like running a business, and the same skills do not apply.