I don't know how for sure, but compared to many other evolution evolved things making a guess at that is easy (if you know a little about how bees see the world)....please explain how the bees could have possibly evolved this ability. The ability to transmit the information through ambiguous dance by one bee, and the ability to interpret the intended message by another bee would have had to evolve simultaneously. What are the chances of that happening?
Almost all creatures, even some single cell ones become more active when they get lucky and find some good food. So long ago bees returning from successful trip no doubt wiggled around more vigorously on the honey comb surface and many other bees knew they had found nectar. Probably several of them follow the "lucky bee" out on its next trip. Soon many were dancing around of the comb and to avoid collisions they tended to move in much the same directions which no doubt for thousands of years had no reference to the sun's angle, but surely almost immediately was influenced by gravity.
Bees have eyes that can see way out into the UV (Flowers, which are all equally white to you, have different UV colors for the bee.) Bees bring back pollen, their only source of protien to make new bees from in little bags on their hind legs and that shows, especially when back in the sun's UV, the color of the flowers current rich with nectar to the bees following along with the "lucky bee." Thus you quicky have many bees going to the good nectar location, even without following the "lucky bee."
BTW, I raise a hive for 1.5 years and every one should if they can - a wonderful educational experience, especially if you read books about the bee.
A few more things you need to know about the bee's eyes - they are very sensitive to the direction of polarization of light and all the light not coming directly from the sun is polarized to some extent. (Take a polarizer and look thru it at various part of the blue sky on a cloudless day - at angles far from the sun, ~90 degrees, that blue light is highly polarized - at the cross polarization angle of the polarizer, the sky far from the sun will be almost black!)
Another thing about their eyes, is that they don't see images as you do. After I read this, I moved my hive only a few feet to the side. - Soon there was a cloud of confused bees in front of the old location - they could not see the hive less than three feet away!
Summary of these bee eye facts: Bees use the polarized light (there even on cloudy days) to know where to fly - it is their guiding light, for a "bee line" to good nectar flowers even a mile away form the hive. In other words, the bees always know where the sun is - it is the unpolarized light direction in the sky.
So the two most important things that guide a bee are gravity and the sun angle. That is why they code the dance. Probably in the early evolution of this means of communication inside the hive, some / many bees did not understand that the dancing bee was telling others where the good flowers were with its dance. Those that did were probably better survivors and more numerous in swarm that left the hive the next spring. Soon (many thousands of years) the meaning of the dance was in their genes. -Just like the meaning of a smile is in yours (and all the other primates).
As I said at start, this may not be fully / exactly how it happened, but given that the bee's eyes make the angle wrt to the sun location the main thing it sees and they like all non-aquatic creatures, bees are very aware of the gravity direction, so those two vector are used in the dance information code. That is to be expected - it is all they have got, direction wise!
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