I see it all the time, from pest control to carpet cleaning and beyond. In fact, carpet cleaning is the latest place I saw it. As I was sorting mail today, I came across a coupon for carpet cleaning. The picture on the coupon is of a man with a steam-cleaner set against the background of a waving American flag. Next to the flag is a small fish symbol.
Now ... why exactly is this important to a business? Is it to help identify a business owner as Christian so that Christians can purchase goods and services from Christians? Is it a way of enforcing a micro-boycott in the sense that one will take the superior "Christian" business even though it may not be the best business for one's needs? (e.g. Passing over another business for lack of a fish symbol?)
Or is the fish symbol in this case utterly unrelated to Christianity? The first time I ever noticed it, and for some reason I remember this, was over a decade ago when looking in the yellow pages for something. I flipped past a large ad for "Abba pest control", complete with a silhouette of an ant and a small red fish symbol in the upper-right corner of the frame. Being at Catholic school, "Abba" connected well enough with the fish that I never really bothered with it again. But now I'm curious ... what's up with putting the fish all over your business?
Now ... why exactly is this important to a business? Is it to help identify a business owner as Christian so that Christians can purchase goods and services from Christians? Is it a way of enforcing a micro-boycott in the sense that one will take the superior "Christian" business even though it may not be the best business for one's needs? (e.g. Passing over another business for lack of a fish symbol?)
Or is the fish symbol in this case utterly unrelated to Christianity? The first time I ever noticed it, and for some reason I remember this, was over a decade ago when looking in the yellow pages for something. I flipped past a large ad for "Abba pest control", complete with a silhouette of an ant and a small red fish symbol in the upper-right corner of the frame. Being at Catholic school, "Abba" connected well enough with the fish that I never really bothered with it again. But now I'm curious ... what's up with putting the fish all over your business?