Is there such a thing as too much choice?
We believe today that Freedom of choice leads to personal happiness
However choice can lead to:
1. unreasonable expectations
2. indecision
3. fear of failure
So, what do you think?
In my experience "too much choice" leads to "
satisficing" selection strategies. Whether it leads to unrealistic expectations or a fear of failure depends on the circumstances and the individual, not on the number of choices.
I know many people with limited options (perhaps even only one practical option) who maintain unrealistic expectations or who fear failing.
Indecision is something that might well be greatly heightened by the larger number of choices, but I suspect that only happens when people have too many choices to fully evaluate them all in the time allotted (hence satisficing becomes an attractive selection strategy to conserve time) or where the individual can't determine, a priori, which of the choices will lead to the best outcome (which again makes a satisficing strategy a useful strategy, if only to save time). In the latter case, "indecision" is mainly what we call the process of trying and failing to distinguish amongst the potentially similar outcomes.
Compare two cases in which you have to pick one and only one option: In Case 1, you are given three options from which to choose. In Case 2, you have several hundred options from which to select. Whether Case 1 is better than Case 2 ill depend on a variety of factors other than the number of options. If every single option in Case 2 is preferred to each of the options in Case 1, then Case 2 could well be strictly superior. Say, for example, that Case 1 consists of "You pay me $10," "You pay me $5," and "You pay me $50" whereas the
worst option in Case 2 is "I pay you $1." Once you learn that that is the worst option in Case 2, surely you'll prefer Case 2 over the trilemma of Case 1.
Of course, in evaluating Case 2, you will have to spend more time reviewing and mentally trying to organize the multiplicity of options available, and that time and effort are "costs" to you. Satisficing reduces these costs by allowing you to not fully evaluate each option in full. Instead you set certain minimum standards of acceptability and then you take the first option that meets all those standards.