Fat shaming?

I wouldn't go that far--she is is definitely shaming somebody. Whether it's fat people, inactive people, or people who eat shitty food is unclear (to me, at least).
Or the purveyors of shitty food.

I'm not asserting that's the case, I'm simply pointing out that anyone who criticizes her is making an assumption about what her message is. And that's a messy thing. It can often say as much about the criticizer as the criticized.
 
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