I had just closed that link after reading another forum.Aqueous's use of a photograph and its negative is an excellent analogy.
You mentioned the cell needing to know the correct strand to transcribe into mRNA, otherwise resulting in copious amounts of useless proteins. The reality is that the means always exists to produce mRNA directly from the sense strand, but that the vast majority of a sense strand does not produce mRNA.
I did find an article the other day (that I can't locate now) about very small amounts of RNA produced directly from the sense strand although the authors didn't know the use of that RNA (and if the were coding RNA {that produce proteins} or noncoding RNA {that do not produce proteins}).
http://en.wikipedia.org/wiki/Noncoding_DNA
Very interesting too.