i honestly think that the poitnt of the "brights movement" is pragmatism. you may rightly be proud of your atheism, or non-belief in the supernatural, etc. however, for others it may be difficult to see past. for example, if i was a candidate for statewide office in a state where there is a majority of religious voters, admitting to atheism is basically an automatic loss. with this admission you lose the office, your chance to change things for the better, and your ability to participate in shaping a (hopefully) better future through good government. with this loss however, you retain your unbending and principled stance on the invalid nature of religion. so what? you will take your principles to the grave maybe, but you won't necessarily acheive your goal.
That does seem like the point, and it is ridiculous and ineffective.
Not only will the people who would be distrustful and unwilling to vote for an Atheist STILL be distrustful and unwilling to vote for someone who doesn't believe in God, but calls himself by another name, but imagine how those Christians will react when that person is asked, "Are you Christian" and they answer, "No, I am a Bright". He may as well have answered, "No, I'm not a Christian, I am an intelligent, thinking man".
They are shooting themselves in the foot.
Besides, who do they think they will fool, by changing the name - regardless of the name they choose?
"Are you an Atheist?"
"No I am not. Actually, I am a Spiritual Naturalist."
"What does that mean? Do you believe in God?"
"No, I don't believe in God, actually."
"So, you're an Atheist."
"No, I'm a Spiritual Naturalist!"
"Whatever... Atheist."
Atheist is not a negative term inherently.
It has a negative connotation to those who think not believing in God is a negative thing. If Atheists referred to temselves as Bunny Rabbits, then THAT term would end up with a negative connotation to those same people.
It's not about the word.
It's about closed-minded intolerance of differing viewpoints.
It's pretty simple.
The people who will refuse to vote for an Atheist, regardless of the candidate's positions, ideas and ideals, will refuse to vote for a Bright as well.
In fact, I'd be willing to wager that the vast majority of the people who will refuse to vote for someone based solely on the fact that the candidate does not believe in God, will also refuse to vote for someone who is not the same religion as them, regardless of what religion that is - certainly not if it was not a religion that did not recognize and praise Abraham's God as the sole discretionary measure of morality.
So these people do not win over the Christians (or whomever they are trying to fool/sell-out to), but they DO lose those who recognize that by changing what they call themselves they are sacrificaing their own integrity and pride in their own reason that brought them to their decision to be an Atheist in the first place.
I personally would vote for an Atheist, but I wouldn't vote for a bright.
I wouldn't want to help place a person in office who doesn't have the courage of his/her convictions.
Just as I would vote for a Muslim, but not for someone who was a Muslim, but didn't refer to themselves as such, to try and win more votes.
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