Technically, there is nothing either illegal or immoral about these acts:
Freedom of speech works both ways. You can treat anyone in this country - so long as one is not breaking the law - however you want.
Sucks to be them, though. But truly, what did they expect? The deep South is especially religious.
Is that to say that if people aren't religious they should an area that is? (Forgive me if I am mistaken and that is not your viewpoint)
If so,that would be analogous to not living in Siberia if one didn't like the cold. or not living in the desert if one doesn't like heat, right?