LeeDa, why don't you engineer the scam like others.
Lets take for instance "Online Mystics":
Firstly take a spreadsheet program like the one found in Open Office or even Excell and created a very large table.
In the first cell of each line, Iterate one Lottery number combination until you have every combination possible. (Admittedly this will seem infeasible)
Now with the other cells, hold information for a persons name, address etc.
Lastly purchase a bunch of cheap ornate items that you can palm off as being "Mystical". (Legally you also need to have some physical item in any transaction in some countries, even if it's just a certificate, otherwise the transaction can actually undermine consumer rights since how does the consumer ask for a refund if they have nothing to be refunded over)
Now what you proceed to do is create a website telling people how mystical you are, what readings you can give (it's the usual bunk, you can probably get some book that takes a birthday and translates it into a "Reading". If you have to do it yourself, just stick to generic things like colours, feelings, you know serious abstract stuff.)
With each reading you'll give them some lucky numbers and a mystical charm to keep them safe from evil. (mwhahaha!)
What you proceed to do is place a charge of about $50 for the first month or two, tempting them to take a reading, and then with each month reduce it by 25% cost, have an automated emailer email the person with this "tempting offer".
If they buy into it, write their name in the Excell sheet on one of the number choices (so you don't use those numbers again)
The trick here is the numbers aren't actually lucky, they are pretty much randomised, however occasionally you'll have someone that wins with them in some betting establishment, which will allow you to gain feedback from them about how lucky they were to have found you and the numbers.
The daft thing is if you can sell every number combination to different people, you'll gain far more than actually winning a lottery.
On top of that if you say the numbers are only luck for a month and get paid $20's by someone, you can actually Ghost the lottery/bets with the money they just paid you. So when they turn around and tell you how lucky they are to have just won a lottery and split the jackpot with one other winner, you'll be laugh just how lucky they are since they paid for your winning ticket too.
Thats the scam thats been used on the internet previously, The reason for writing this isn't really to suggest copying it but to open peoples eyes to how people fleece people.