How odd, we had a related issue here a while ago, bob katter wanted to call his party the "Australia party" which the electrol commission refused because a) it was to vauge and b) it could be easerly confused with other parties (Australian Labour Party, Australian Sex party etc), there was another issue where members of the labour party were handing out how to vote cards which said "put your FAMILY FIRST" and said to put FF 1 and ALP 2 (FF are far right wing nutjobs so they would never put ALP 2) and the ALP were in serious hot water with the SAEC over it. Party names are brands just like coke is and to be honest It's much more important to protect there brands than it is coke. if cokes brand is infringed they just lose a little money, if a political party's brand is then democracy itself is at risk (how can voting be informed of you can't tell who your voting for)