The Title Is Deceptive
I would point out that, quite technically, this is "Little Girls Cussin' for Marketing Purposes".
Still, though, the
Hess article is worth a read, for certain:
As BuzzFeed notes, ad producer Mike Kon has “defended” the ad, writing: “Some adults may be uncomfortable with how these little girls are using a bad word for a good cause. It is shocking what they are saying, but the real shock is that women are still paid less than men for the same work in 2014, not the use of the F-word.” Eh. Videos of kids cursing are YouTube staples that are mostly passed around for the adorable factor, not shock value. The ad works because it’s fun to watch girls and boys shatter precious princess tropes and refreshing to see little kids straightforwardly announce the necessity of feminism at a time when grown men and women are still tip-toeing around the word. Plus, it's hard to criticize cute little kids, even when the statistics they spit out about the pay gap and the rates of sexual assault are a little fuzzy, and mining political causes to sell T-shirts is a little crass. Well-played, adults.
To the one, I suppose we shouldn't be surprised, given who misrepresented the article. To the other, that sort of misrepresentation is exemplary of a problem about how our society discusses these issues. And, to the beeblebrox, I'll pitch a knuckleball in here and make the point that there are far more interesting questions about the intersection of
young girls,
consumerism, and
women's humanity.
You know ... like dressing your baby to invite men for sexual encounters:
And, you know, in truth, compared to other burdens of politics and justice many parents put on their children, it's true I'm kinda okay with having little girls cuss out hate for an advert. Then again, that is circumsantial. In the long run, I would concur with the assertion that children don't need to bear this burden.
To which I would only add that in such context, even without this sort of marketplace counterpoint, they already do.
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Notes:
Hess, Amanda. "Watch Little Princesses Curse for the Feminist Cause". XX Factor. October 25, 2014. Slate.com. October 25, 2014. http://www.slate.com/blogs/xx_facto...ckh8_ad_girls_dress_in_princess_costumes.html
"'I dare you': Victoria's Secret outrages parents with slogan on skimpy underwear aimed at young girls". <em>The Daily Mail</em>. March 28, 2013. DailyMail.co.uk. October 25, 2014. http://www.dailymail.co.uk/news/art...logan-skimpy-underwear-aimed-young-girls.html
Taylor, Sarah. "Kmart recalls 'shameful' girls underwear". November 25, 2011. USAupdater.Blogspot.com. October 25, 2014. http://usaupdater.blogspot.com/2011/11/kmart-recalls-shameful-girls-underwear.html
Demasi, Jerrie. "'I love sluts' baby clothing". WA Today. April 30, 2013. WAToday.com.au. October 25, 2014. http://www.watoday.com.au/wa-news/i-love-sluts-baby-clothing-20130429-2ioqt.html