It's a common practice
There are various product certifications.
For instance, an associate of mine used to work as a designer and builder of athletic equipment. In the end, his company suffered because management would not achieve certification by the International Amateur Athletic Association. It wasn't a difficult quality standard to achieve; you sent technical drawings, maybe a photograph of the finished product, some company information, and a big check with several zeroes on it. But the company wouldn't spend, so hurdles and volleyball standards sold under the note "meets IAAA specifications", but did not sell well because they did not have the proper certification, because they did not write a check. You can build the product of crappy materials if you want, just as long as it meets certain dimensional needs and you send a check.
The "Koshernostra"? Who cares? Most of the people I know who used to boycott various products for "supporting the Ku Klux Klan" were simply looking for something to complain about. As soon as they found out what the K in the circle meant, they started boycotting products because they were kosher.
It's hard to figure that mentality; a guy who once dragged me out of the line of fire in a rock fight after I'd been knocked silly was raring to split my head open the next day when he found out I was part Japanese. He'd thought I was Puerto Rican, and hey, Menudo was still "cool". :bugeye:
Back to the topic, though--I'm not sure why it's that big of deal. Most "certifications" are scams, I think.
my two cents,
Tiassa